Eco Fashion Week(end) Exclusive: Jonano Brings Under(wear) Out
Jonano’s organic cotton underwear-as-outerwear ensemble; photo credit Kai He/gotcouture.com. Part Four of Four.
A peek into our eco-fashion crystal ball revealed trends like open-weave fabrics, which fair trade manufacturer KeoK’jay used to put a stamp on L.A. Fashion Week(end)‘s Green Humanitarian runway, longer hemlines, as shown by green carpet goddess Emily Factor and a Studio 54-worthy aesthetic interpreted by ecoista Kristinit.
Yes, Yves Saint Laurent may have sparked the trickle-down effect of the ‘70s aesthetic into one of the best collections we saw on the Green Humanitarian runway this year, but the underwear-as-outerwear concept originated by Madonna circa “Desperately Seeking Susan” isn’t going away any time soon, either. Witness these looks from Jonano, one of our favorite eco-designer houses that proves sustainable fashion can pop up anywhere—they’re based in Pittsburgh, PA.
Jonano gets their material from a Brazilian artisan cooperative, where organic cotton grows in a rainbow of gorgeous colors without dyes. We’re loving their bold cami-and-panty sets in a rainbow of colors. They’re cute enough to wear out—as you can see from these runway exclusives!
To get our entire Spring 2011 Eco-Fashion preview, check out what Green Humanitarian headliner Emily Factor did with the longer hemline trend, how fair trade fashionista Rachel Faller of KeoK’jay weaves her web and where Kristinit got her disco inspiration. When it comes to next year’s fashion trends, consider yourself warned!
