Unicef’s Inside (Water) Joke
With tongue firmly in cheek, Unicef pokes fun at the celebrity-meets-bottled-water connection—Jennifer Aniston comes to mind—and the marketing that goes into making us think that just because something’s in a bottle, it’s better. Since it began as a New York-based program in 2007, the UNICEF Tap Project has raised almost $2.5 million in the U.S. and has helped provide clean water for millions of children globally. Now, Unicef’s Celebrity Tap Project gives you an opportunity to give back—and win a bottle of Rihanna’s tap water in the process. Yes, really.
3.15.2011
