Pink Gets Personal: Vapour Organic Beauty for Cleveland Clinic Lerner Research Institute
Vapour Organic Beauty HONOR Elixir Plumping Gloss ($22)
Yes, we’re all about supporting our sisters with breast cancer. No, we’re not buying a pink-ribboned product made with carcinogenic ingredients to do it. As we reported last October, pinkwashing is the new greenwashing—but the stakes are life and death. Want to make a difference? Support sustainable beauty manufacturers who earn their pink-ribbon status with amazing, chemical-free products that benefit the fight against breast cancer because their founders have been touched by it in some way. Forget about marketing—for these companies, pink is personal.
Krysia Boinis co-founded Vapour Organic Beauty after battling breast cancer in her 30s.
“The disease changed my life and reinforced my belief in the importance of using safe, non-toxic beauty products on our skin every day,” Krysia said. “Vapour is formulated with food-grade, certified organic botanicals and pure, natural pigments and vitamins, so they are safe for everyone and gentle enough for those undergoing cancer treatments.”
Perfectly slick but never sticky, Vapour’s HONOR Elixir Plumping Gloss—made with 70% organic and 30% natural ingredients including antioxidant rich acai and goji berries—donates 100% of proceeds to the Cleveland Clinic Lerner Research Institute, where they are working towards the first breast cancer vaccine.
Put a ribbon on that.
