Pink Gets Personal: Pristine Beauty for Young Survivors Coalition
Pristine Beauty Bag ($110)
Pristine Beauty founder Blaire Kessler is a mom, former beauty queen and breast cancer survivor who created carcinogenic-free products for herself after experiencing hair and skin problems after treatment.
“We don’t know the reason I developed cancer in my early thirties. Perhaps the cause was something within my control like using beauty products that contained harmful chemicals,” Blaire said. “If I can convince one woman to check her labels and stop using harmful products, Pristine Beauty will have made a difference.”
With their clever names and retro-cute packaging, we’re obsessed with pretty much all of Pristine Beauty’s products, which donate 10% of proceeds to the Young Survival Coalition.
Swag alert! In November, one lucky newsletter subscriber will take home a $110 Pristine Beauty Bag full of some of our favorite Pristine Beauty products. products. Feeling lucky?
Yes, we’re all about supporting our sisters with breast cancer. No, we’re not buying a pink-ribboned product made with carcinogenic ingredients to do it. As we reported last October, pinkwashing is the new greenwashing—but the stakes are life and death. Want to make a difference? Support sustainable beauty manufacturers who earn their pink-ribbon status with gorgeous lip gloss, sultry perfume, a retro-cute range and a skin-saving cleanser, all of which benefit the fight against breast cancer without using potentially cancer-causing ingredients. Forget about marketing—for these companies, pink is personal.
