Pink Gets Personal: Acure Organics for Be Bright Pink
Acure Organics Facial Cleansing Gel ($14.99)
According to Wikipedia, a “The triple bottom line..captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological and social.”
Case in point? Acure Organics is Fair Trade Certified, USDA Certified Organic and donates 5% of sales to Be Bright Pink, which provides free mammograms to at risk women.
We’re obsessed with the freshly packaged line of everything-you-need-and-nothing-you-don’t beauty products, and impressed with founder Kristy Guerra’s vision.
“I founded Acure Organics as a way to honor my grandmother, who battled breast cancer for over 10 years,” Kristy said. “I wanted to help raise money for breast cancer research and awareness while also providing healthy products that promote healthier living and a greener planet.”
Yet one more reason to stock up.
Yes, we’re all about supporting our sisters with breast cancer. No, we’re not buying a pink-ribboned product made with carcinogenic ingredients to do it. As we reported last October, pinkwashing is the new greenwashing—but the stakes are life and death. Want to make a difference? Support sustainable beauty manufacturers who earn their pink-ribbon status with gorgeous lip gloss, sultry perfume, a retro-cute range and a skin-saving cleanser, all of which benefit the fight against breast cancer without using potentially cancer-causing ingredients. Forget about marketing—for these companies, pink is personal.
