Cool Looks For Hot Days: Alima Pure
Long balmy days and wild steamy nights—no wonder summer is pretty much our favorite season. But to properly prep for pool parties and beach weekends—not to mention sultry, sexy, al fresco evening soirees—you need beauty goods that can take the heat. That’s why we went all out to find the hottest eco-beauty discoveries for humidity-proof hair, après-sun skin, signature scent and plenty of sexy summer shimmer. All blissfully free of petrochemicals, synthetic fragrances and toxic preservatives. Cool down, ecoista. We’ve got you covered.
Inspired by one of Shakespeare’s most divine comedies, Alima Pure’s Midsummer Night’s Dream collection is an ecoista’s summer-beauty dream-come-true. The collection features four fabulous colors named for characters who feature prominently in the Bard’s tale of love potions, mischievous fairies and hapless paramours. Hermia, one of our faves, is a bright lilac that works beautifully in an evening-eye palette. For hot days, we’re all about Oberon, a shimmering bronze that pairs perfectly with Helena’s pearly pink.
Pick up this perfect little collection and you’re supporting an awesome Portland, OR-based, woman-owned company that takes eco-adherence very seriously: PETA-member Alima Pure is one of a tiny handful of US cosmetics companies to have received natural-cosmetics certification from the ultra-strict BDIH (Federation of German Industries and Trading Firms), which complies with European Union standards that ban more than 1,000 chemicals deemed safe for cosmetics by our very own FDA. (Don’t get us started.) Which means that your Midsummer Night’s Dream shimmers are mineral-pure, totally free of parabens, phthalates, talc or synthetic colors.
Snag this limited-edition collection before summer ends and the shimmer runs out, and $2 from your purchase will go to the Global Fund for Women, whose human rights initiatives never go out of season. Plus, now through September 15th, use “MSND10” and get $10 off on Midsummer Night’s Dream at check out. Bonus!
Alima Pure Midsummer Night’s Dream Collection ($30)
Want more? We scored the hottest eco-beauty discoveries for humidity-proof hair, après-sun skin, signature scent and plenty of sexy summer shimmer. Go on, get some!
