Fight Breast Cancer—And Pinkwashing
yogitoes rDot sustainable prop ($17) and Buddha Nose AWAKE Deodorizing Spray for Your Body and Your Yoga Mat ($10) do their part for breast cancer, without bells, whistles or pink ribbons.
Although pink ribbons are lovely, we think that companies should put their mouths where their money is and stop formulating products with phthalates, parabens, synthetic fragrances and other chemicals that cause cancer in the first place.
We’ve been writing about pinkwashing for a few years now, and every October it seems the story gets bigger. Last year’s highlight was the Susan G. Komen “Promise Me” perfume debacle, in which the foundation commissioned a perfume that turned out to contain known carcinogens including toluene, a petroleum-based solvent that’s banned by the International Fragrance Association, and to donate a mere 3% of it’s $59 purchase price to breast cancer research.
This year, the Breast Cancer Fund’s “Prevention is Power” campaign is designed to take consumers beyond pink ribbons and towards understanding how to reduce toxic chemical exposures that are linked to the disease.
She’ll be moderating a panel that includes Alexandra Spunt of “No More Dirty Looks,” Dr. Helena Ghang of Revlon/UCLA Breast Center, Dr. Camilla Greggers of TheHealist and Dr. Nanette DeBruhl of UCLA Radiology, as well as yogitoes VP of Marketing Linda Rosenberg, who was recently diagnosed with breast cancer.
Beginning October 25th, yogitoes—which revolutionized the yoga world with the introduction of the “skidless” nubbed towel in 2003 and has upcycled nearly 900,000 plastic bottles since then—will host a pop-up Yoga Beauty Bar with interactive experiences such as wellness experts, yoga, mini-makeovers and facials, curated by Amy Galper, the genius behind the pink-ribbon and carcinogen free Buddha Nose line of certified organic beauty and health products.
Because with one in eight women now at risk for breast cancer, it’s time we all realize that we can support breast cancer research without carcinogens.
Home Page Photo: Sliver of Ice
