2008 Archives: John Masters Organics: Green, Eco-Friendly Skincare
Oh John Masters Organics, how do we love you? Let us count the ways: Sea Mist Sea Salt Spray with Lavender keeps our hair oil-free and superlicious on those in-between days, Deep Scalp Follicle Treatment and Volumizer smells so beautiful we can eschew parfum, Lavender Rosemary Shampoo cuts through the residue that weighs us down. (Sensing a theme here?) If only there was an oh-so-fabulous, wind-powered (natch) JMO salon on our side of this gigantic small town we call America, we’d be in heaven.
But until then, a new influx from John’s amazing range of organic skincare products will have to do. We’re especially loving the Firming Eye Gel with yeast extract (an anti-inflammatory, who knew?), Calendula Hydrating Mask sans wax or heavy oil, and Green Tea & Rose Hydrating Face Serum, which also doubles as an eye cream. (Sssh. Don’t tell John.)
Granted, organic skincare lines seem to be a dime a dozen these days. In fact, according to Market Research.com, Americans spent $4.3 billion on natural and organic skincare in 2007, and the Organic Trade Association predicts sales of $12 billion by 2011. Even big companies are getting into the act: L’Oreal Paris just launched the Skin Genesis line of products featuring an ingredient made with “green technology,” that the company defines (suspiciously loosely) as “an environmentally friendly process that makes the technology 100% bio-degradable and 100% bio-assimiable.” Huh? And the little guys are getting eaten up by big beauty conglomerates faster than you can say Clorox, which bought Burt’s Bees last year for $913 million—small change, considering L’Oreal paid $1.14 billion for The Body Shop in 2006.
But in true JMO fashion, the cheese stands alone, and insists on authenticity: 75 to 100% wild-crafted (harvested in an environmentally friendly manner) organic ingredients, steam distilled essential oils, no animal testing, artificial colors, fragrances or fillers, environmentally-friendly sourcing, biodegradable products packaged in recyclable glass and boxed in recycled paper (whew!).
No, it’s no longer revolutionary to give it up for green beauty, but it was when John started talking about organic alternatives for hair and skin 20 years ago, when we were still doing the aqua-net-hairdryer-flip to get our bangs right. We love you, man!
