2007 Archives: Serfontaine Eco-Friendly, Organically Processed Denim
Okay you know how we feel about non-organic cotton and the pesticide/insecticide factor. Straight up we’re gonna tell you, Serfontaine denim isn’t organic. But designer Mik Serfontaine’s line on that is that the chemicals used in distressing denim—specifically potassium permangate, an abrasive oxidizing agent—are actually far worse for the environment than those used in growing the cotton to make it. And those pumice stones used in stonewashing? They’re mined in third-world countries to devastating environmental effects. Instead, Serfontaine uses eco-friendly, organic fruit enzymes which, when paired with hand-grinding techniques and hot and cold washes, create his signature lived-in look. Given the oh-so-fabulous vibe of the Sabrina Gaucho, Starlite Jean and Waysted Trouser, we long for the day when Serfontaine goes all the way green with organic denim so these bootylicious numbers aren’t such a guilty pleasure. But until then, we hope Mik spreads his word to other denim manufacturers. Organic denim distressed with organic fruit? Now that’s a perfect pair of jeans.
