2007 Archives: Pine IV Eco-Concious Denim
Oh the names we could drop who are wearing Pine lV, ooh la la! Wait for the next round of weeklies to hit the stands to get the goods, but meanwhile let us give you the scoop on this smokin’ new denim company.
No, they didn’t go organic for their ‘07 launch (look for organic cotton and bamboo in ‘08), but they do plant a tree for every pair sold. Psst…here’s the best part, and it’s all about the backside, baby. Remember what Paige did for denim a few years back—cuts so good for every figure? Take two with Pine. Something about the pocket placement, something about the wash, we don’t know. But there’s some kind of alchemy going on, especially in the rear view. And the result is pure gold.
10.29.2007
